Business is one of the most popular majors, and a new Validated Insights report (Higher Ed Insights, August 2025), drawing on National Student Clearinghouse data, confirms it's the top bachelor's field in the country. In Spring 2025, about 1.63 million students at four-year colleges majored in business-related fields (across all class years), up 4.8% from the year before. The Bachelor of Business Administration (BBA) alone accounts for 646,747 of them. Finance and Accounting